Cases

Work we're proud to show.

A few projects where the brief was growth, not vanity metrics. Names stay off the page; the numbers don't.

Office silhouettes looking out over a city skyline

Paid media

Real estate agency

They were buying traffic. They were not buying viewings. Search and social were running as separate hobbies, with three different definitions of a “lead”.

We rebuilt the funnel around qualified viewings: one tracking setup, creative that showed actual stock, and a weekly rule — if it doesn't book a visit, it loses budget.

Cost per lead$2.30

Leads / month129

Monthly budget$6,000

Revenue$138,000

Content + ads

Beauty school

A small budget and a loud category. Organic posts weren't converting, and ads were selling “a career in beauty” to people who wanted a single course.

We split offers by intent, wrote pages that answered the actual questions, and used paid only on the courses that already converted. The rest of the year ran on content that earned its keep.

Cost per lead$4.40

Leads / year1,542

Annual budget$4,000

Revenue$88,000

Direct bookings

Boutique hotel

OTA fees were eating the margin. The site looked fine. It just wasn't where people booked.

We pointed search and retargeting at direct stays, cleaned the booking path, and reported against occupied rooms — not clicks. Paid media paid for itself when the guest skipped the marketplace.

Cost per lead$5.00

Leads / month90

Monthly budget$12,000

Revenue$200,000

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