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Analytics & Reporting

We clean up tracking, build dashboards people actually open, and stop arguments about whose numbers are right.

Abstract dashboard with charts and graphs

What this actually means day to day.

If marketing, sales and finance each have a different number, you don't have a reporting problem — you have a definition problem. We agree what a lead, a sale and a visit mean, wire the tools to those definitions, and give you a dashboard that doesn't need a translator.

What's included

Tracking & attribution setup

Pixels, tags, consent and events that match how the business really counts.

Custom dashboards

The five to ten numbers that change a decision — not forty charts.

Monthly performance reports

What moved, why, and what we'll do next. Written in English.

Forecasting & experiments

Simple models and tests so budget isn't a guess.

Fit check

Good fit if…

You already spend on ads or SEO and don't trust the numbers
You can grant access to analytics, ads and (ideally) CRM or sales data
Someone will actually look at the dashboard every week

Probably not if…

You want a vanity wall of KPIs for a board deck and nothing else
There's no traffic or spend yet to measure
Legal won't allow any tracking at all — we can still advise, but the setup will be thin

The process

Inventory the mess

Every tag, every report, every conflicting definition.

Agree the source of truth

One set of events and names everyone uses.

Implement and verify

Test conversions against real bookings or invoices.

Report on a rhythm

Weekly glance, monthly write-up, quarterly reset.

What you walk away with

Numbers you can defend

Marketing reports that survive a finance review.

Less tool sprawl

One dashboard instead of five logins.

Decisions, not archaeology

You spend time on what to change, not on finding the file.

Questions

Which tools do you use?

How long is the setup?

Do you stay on after setup?

Need numbers you can trust?

Reach out and get a free consultation.